Lead management
From generating leads to understanding their online behavior and evaluating them for sales—manage your entire lead cycle.
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Lead Generation
Get more leads by adding our signup forms and smart popups on your landing pages. You can also bring leads from GoToWebinar and Eventbrite, or sync your CRM leads.
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Lead Nurturing
Develop a strong connection with your leads at every step by sending them relevant emails. Communicate with them on a regular basis to understand where they stand in your sales cycle.
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Lead Qualification
Assign scores and tags to your leads based on their profile, behavior on your website, and interactions with your marketing programs. Trace the progress of your leads from step one and evaluate their sales-readiness.
Learn moreBehavioral targeting
Understand the online behavior of your leads and use that information to tailor messages to them. Create profiles for every visitor based on their browsing behavior so you can give them exactly what they want.
Learn moreWebsite behavioral marketing
See how a visitor interacts with your website in terms of page visits and link clicks. Define goals for a visitor, group them based on their actions, and create a personalized experience.
In-app usage-based targeting
See how your users interact with your product and get an idea of features that interests them. Send tailor-made content to improve their experience.
Multi-channel marketing
Drive brand awareness by establishing a connection with your audience on platforms they use. Plan your marketing activities across mediums, allocate a budget, and realize your ROI.
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- Touchpoints
- SMS
Touchpoints
Identify your leads and customers' points of interaction with your brand. Know if your leads come from things like online ads, physical banners, email, or website, to help you decide where to invest more.
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Send promotional or time-sensitive details to your leads and customers as text messages, after obtaining their consent.
Learn moreSocial
Interact with your online audience by promoting your product offers on social media channels.
Learn moreEngagement marketing
Relevance is the key to good customer engagement, so build engagement programs that help you foster strong customer relationships.
Journey builder
Visualize and map your users' experience with your product or service. Create a personalized journey for every lead or customer to see how they progressed at each step.
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Autoresponders
Send an automated welcome series to new leads or run promotional campaigns based on leads' interactions with your previous emails.
Workflows
Create flows to get your leads into the right email series, then engage them with relevant content.
Analytics
Get in-depth reports on your lead growth, campaign performance, and revenue generation.
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Lead insights
See how many leads you've gained over a period and evaluate the effectiveness of your lead generation activities.
Lead attribution reports
Get to know which sources you're getting leads from, so you can focus on targeted promotions.
List-based reports
Compare your mailing lists to see which list is active and which has the most engagement with your promotions.
Campaign-based reports
See which campaigns have the most opens and clicks, and what type of content works with your audience by comparing different campaigns.
